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60 second intro covering what Thea render is and how it works inside cinema4d. People love videos. they say the likelihood of someone watching a video over reading text is upto 5 times greater

Maybe some timelapses of scenes being set up. stuff that gives the user the feeling of how easy it is to create things with this.

( obviously the video above is not this)

and some copy would be nice like:

Thea render, the only render engine that combines the power of CPU and GPU right inside Cinema4D. Use all available video cards and processors to render photorealisitc images at never before seen speeds. Choose between multiple render engines inside Thea. the 2 GPU render engines are PrestoMC and PrestoAO. Pick MC for physically accurate unbiased results. Pick AO for even faster results, while sacrificing certain features like refractions. Whatever your project demands Thea render is there to serve your needs.
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click here to get started with thea render
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download trail of thea render for c4d
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Buy thea render for 395EUR
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Extended thea video – that one you have with animations. maybe add some animations demonstrating mograph color shader support. and some xparticles fluids.
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Interactive render. Should include video’s like the ones in my review, with forests, cars in studios, in order to demonstrate how great darkroom really is.

Clicking on the pictures on the right should open videos in light boxes.
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a short video demonstrating the material editor. various layers etc…

also needs to mention the material repository available on your website
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Instances – again a video would be nice. showing how it works with mograph, xparticles.. etc..
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Animation – a video with more than one sequence perhaps.

good thing you have the notice about motionblur, also perhaps ad a note, than when rendering you have to use the picture viewer, and you should untick “linear workflow”

people appreciate being upfront and honest.

also mention that the set up is straight forward, no need to tags or anything, just renders the way it is.

perhaps this is also a good place to mention render farm and render node options.
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Limitations. – I believe an upfront limiations section would be really nice.
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Forums – Active user community – get answers to your questions quickly. also maybe a good idea to make these public, or make a trial section which is available to users who haven’t purchased yet, but have questions about the render engine.
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here there should be a gallery with big thumbnails of user created work.
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Another buy button. Maybe also prices of render nodes/ render node package can be included here.
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Buy thea render for 395EUR
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